25.4.14

Brand The Boring: Range Of Products

The range of products for the identity of the 'city farm', of which I have turned into a vegetable garden, are kept simple and focus on enticing copywriting, and word play. The will act as a take away promotional product that would be given to the customer at the till, and would be free to take around the premises. They also state the company ethos, of which I aimed to sound friendly and personable. A simple ticket design has been added to the range to make a ticket system personalised, and because they would be given to the customer every time they would shop at The Veg Loft, it would be another continuation of the branding, also making the brand feel high quality.







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