Sherlock At The Castle: BNP Paribas Annual Event Invitations

Ascend.

BNP Paribas annual event invitations by Ascend studio.

I feel that this is the most creative example of invitation design I have seen. The quality of the stock and the foil finish for the type, gives them luxury. There was a bigger picture within this project, and all of the invitations eventually make up a thankyou message from BNP Paribas, which gives the project a sense of fun and interaction. The classic paintings and the typography make the designs feel mature. They have used high quality stock, and a sense of luxury is added in the foil finishes.

The invitations are a mixture of individuality and large scale corporate identity. They feel appropriate for the event and the company they have designed for, but have an all important point of difference to other invitation designs.

The invitations come boxed, which must have added even more cost on top of the stock and finishes for the invitations, and so the project must have had a high budget.